Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement

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Adams Media Corporation, 2003 - Business & Economics - 341 pages
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Getting publicity can be expensive, time-consuming, and downright cutthroat. Yet, the success of a business depends on making sure the products enter the public's radar.

Streetwise "RM" Complete Publicity Plans shows how to strategically create, develop, and manage a PR campaign. In addition to providing tons of resources, such as sample press kits, pitch letters, and media directories, Streetwise "RM" Complete Publicity Plans picks up where other guides leave off. Included are great ideas for following up and keeping results going after the initial media blitz; quantifying results in time, money, and business; managing PR bloopers; and resuscitating stalled publicity efforts.

Forms included:

-- Press releases

-- Pitch letters

-- Press kits

-- Fact sheets

-- PR campaign evaluation forms

-- Op-eds and public service announcements

-- Sample editorial calendars and media checklists

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About the author (2003)

Sandra Beckwith has more than 25 years of award-winning public relations experience. A recipient of the coveted Silver Anvil Award from the Public Relations Society of America, her public relations background includes assignments at one of the world's largest public relations firms and a large national consumer products company. Now a consultant who helps others learn how to generate their own publicity, Beckwith counts several nonprofit organizations among her clients.

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