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Unless you're used to reading academic literature, the book might be a little dry and dense. If, however, you have some experience reading other social science academic work, you will find this book to be very readable.
This book is meant to be used as a manual, and so it can afford to sacrifice being an engaging text in order to be a more informative one. I recommend skimming through the whole thing once and then skipping to the chapters you might need to consult as you need them.
That being said, if you plan to do any kind of serious social science online, whether for a school project or a corporation, I think you will find this book invaluable. I plan to keep it on my shelf for some time.