Printers' Ink, Volume 119

Front Cover
Decker Communications, Incorporated, 1922 - Advertising
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Contents

Advertising Apartment Houses to Sell Beds James True 41
41
To Invoice the Salesman Who Almost Makes Good Hugh E Agnew 53
53
How Too Much Price Appeal Can Slow Down Business Impetus 61
61
Olive Importers Combine to Get People to Eat More Spanish Olives 69
69
OrangeCrush Climbs Aboard the IceCream Special 77
77
Quit Corsets? Flappers Ban Brings New Kind of Advertising 85
85
Giving Eye Interest to Halftone Vignettes 93
93
No One Knows How Much Money Is Invested in Advertising Annually 102
102
Scrapping One Hundred and Fifty Sectional Brands and Building
3
The News Method for Advertising Lester Market 17
17
RollsRoyce Advertises to Help Competing Dealers R L Burdick 25
25
Pacific Coast Oyster Democratized 33
33
Some Ways of Overcoming Consumer Objections Livingston Lamed 41
41
Rehabilitating a Word by Advertising Albert E Haase
49
More Letters from a Sales Manager to His Salesmen 58
58
How Shall I Sign That Letter? Amos Bradbury 73
73
Catering to Neglected BuyersA Sound Merchandising Principle 81
81
President of Libby McNeill Libby Issues Frank Statement 93
93
Department Store Tradition in New Orleans Richard Spillane 117
117
Vinegar Begins Its Freshman Year James H Collins 124
124
Placing the Nameplate on the Product 7 N Brownlee 125
125
The Forgotten Fireside Marsh K Powers 132
132
A Bank President Who Continues to Direct Banks Advertising 140
140
A Bibliography on Mutual Benefit Work Louis J Dublin 161
161
A Public Service Corporation Classifies Reasons for Advertising 173
173
How Radio Broadcasts Its Advertising A L Townsend 185
185
Editorials 200
200
The Little Schoolmasters Classroom 206
206
The Advertising History of California Prunes Hugh E Agnew 3
3
Advertising through Radio to Be Strictly Regulated 10
10
Making the Advertisement Key with Spirit of Medium 17
17
Newspaper Convention Endorses Agency Commission System 25
25
Advertising a Product as OldFashioned Walter F Mulhail 33
33
The Trend toward Simplification 41
41
Handkerchiefs Advertised to Stimulate a Whole Line James True 53
53
How to Concentrate Attention on the Product in Complicated Compositions
61
Teaching History through Advertising By a Commercial Art Manager 69
69
Tell Us Something Hang the Length Robert H Isbell 73
73
WantedOldFashioned Young Men Edward S Jordan 81
81
Forces That Are Ready to Go to Work for Business C C Parlin 93
93
Gillettes Energetic Advertising Campaign for 1922 101
101
Advertising Changes a Commonplace Staple into an Important Specialty 109
109
Making the Standardized Package Sell 121
121
Big Steel Company Uses Advertising to Speed Legislation 133
133
Editorials 146
146
Dramatizing Man and Machine in BusinessPaper Advertising 132
132
Price Concessions That Hurt Advertising A H Deute 25
25
What Advertising Has Done for a Food Product That Is Difficult
33
Building a Retail Outlet to Order G A Nichols 41
41
Seeking to Change Unwise Buying and Living Habits W H Heath 49
49
Using Advertising to Draw Fangs from Evil Gossip 54
54
When Dame History Fills the Inkwell P K Marsh 57
57
Is There Such a Thing as a Territory with No Advertising Mediums? 61
61
Collecting Association Dues by Mail Charles Reynolds 65
65
Convincing the Dealer That Your Advertising Plans Are True 69
69
Collection Methods Which Bring Profits H K Sheridan 77
77
What Kind of Cooperation Does the Bealer Need? L Demoville 89
89
Buying Mail Orders at 50c Apiece Ralph K Wadsworth 90
90
BreadandMilk Has a Week 129
129
Glorifying an Arm Chair Lunch hy Means of Advertising R M Rhodes 141
141
Consumer Dealer and Salesman Tied Up with the Factory John A Lutz 149
149
How Life Insurance Is Being Merchandised 156
156
The Business Man and His Employees Edward A Filene 169
169
Programme for Convention of Associated Advertising Clufcs 186
186
Wilted Collar Selling S C Lambert 3
3
New Product Gets Distribution in a Single Day
6
Pineapple Importers Advertise to Overcome Mental Hazard 10
10
The Importance of Being Known Robert R Updegraff 17
17
The New Selling Era Harry R Wellman 25
25
New Hall of Fame of Music Rises Out of Bar Fixture Ashes 33
33
Making Mail Order a Substitute for the Style Show 130
64
Our Wasteful Industries Robert G Skerrett 134
134
Is MailOTder Buying Spreading from the Country to the City? 146
146
Finding New Arguments for Conventional Products W Livingston Earned 161
161
Editorials 182
182
The Little Schoolmasters Classroom 188
190
Ten Commandments of Selling Charles F Abbott 1
1
Puts Flesh and Blood into Soulless Corporation Hugh E Agnew 12
12
The Ins and Outs of Store Demonstrations 41
41
OutofWork Pensions for Employees Tames Henle 53
53
How We Use Advertising to Sell Our Representatives to the Public 61
61
The Humhle Beginnings of Some Big Advertisers 69
69
Selling an Education in Bridge 78
78
The Unexpected Always Happens in Some Advertising Problems 85
85
The Yield of Cooperative Fruit Advertising 91
91
The Salesmen Who Call on Me By a Buyer of Advertising 107
107
Rebuilding a Market That Started at the Wrong End G A Nichols 117
117
The Blue Goose Campaign of Marketing and Advertising John T Bartlett 133
133
The Sales Plan for 1922 H G Kenagy 138
138
Making the Business Letter Sincere Robert Bostick 149
149
Editorials
162
Editorials 170
170
The Little Schoolmasters Classroom
176
Summary of Advertising in Magazines for April 177
177
The tittle Schoolmasters Classroom 184
184
Labor Unions Bid for Public Confidence through Advertising
1
Uniting Footwork and System in Laying Out Salesmens Day 10
10
Bank Markets Products for Its Customers under Its Own Brand Name 17
17
Linlt Starch for Fine Fabrics on Trail of Soap Chips 25
25
The Fire Insurance Agent Advertised Nationally by His Home Office 33
33
A A C of W Unites Solidly behind Holland as President 41
41
Appliance Sales Speeded in Months Drive 53
53
A MillionDollar Campaign Earnest Elmo Calkins 61
61
More Power to the P S James True 73
73
Market for Quality Products Is Strengthening C C Parlin 80
80
Making the Most of the Hot Weather Appeal Roy W Johnson 91
91
The Copy of the Future Shirley Hunter 97
97
A Publication Not a Common Carrier 105
105
Does The Staff of Life Need Advertising?
107
Editorials
115
Getting Window Display Material Back of the Plate Glass 124
124
Advertising to Industrys Four Contact Points Bennett Chappie 128
128
Is This a Defense? 136
136
The Complex Problem of Price Maintenance 147
147
Editorials 150
150
The Little Schoolmasters Classroom
152

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Page 118 - What is the cause that the former days were better than these?" for thou dost not enquire wisely concerning this.
Page 193 - DRAMA, and that the following is, to the best of his knowledge and belief, a true statement of the ownership, management (and if a daily paper, the circulation), etc., of the aforesaid publication for the date shown in the above caption, required by the Act of August 24, 1912, embodied in section 443, Postal Laws and Regulations, printed on the reverse of this form, to wit: 1.
Page 57 - ... make a hard brittle wax, of a curious green color, which by refining becomes almost transparent. Of this they make candles, which are never greasy to the touch nor melt with lying in the hottest weather; neither does the snuff of these ever offend the smell, like that of a tallow candle; but, instead of being disagreeable, if an accident puts a candle out, it yields a pleasant fragrancy to all that are in the room; insomuch that nice people often put them out on purpose to have the incense of...
Page 165 - That it shall be unlawful for any person engaged in commerce, in the course of such commerce, to lease or make a sale or contract for sale of goods, wares, merchandise, machinery, supplies or other commodities, whether patented or unpatented, for use, consumption or resale within the United States or any Territory thereof or the District of Columbia or any insular possession or other place under the jurisdiction of the United States...
Page 57 - States, or fix a price charged therefor, or discount from, or rebate upon, such price, on the condition, agreement or understanding that the purchaser thereof shall not deal in the goods of a competitor or competitors of the seller, where the effect of such sale or contract for sale, or such condition, agreement or understanding, may be to substantially lessen competition or tend to create a monopoly in any line of commerce.
Page 213 - Jersey, for the purpose of electing a board of directors and receiving and acting upon the reports of the officers [insert any special business to be transacted], and for the transaction of such other business as may properly come before the meeting.
Page 166 - While the clauses enjoined do not contain specific agreements not to use the machinery of a competitor of the lessor, the practical effect of these drastic provisions is to prevent such use.
Page 18 - The Comptroller General may withdraw or amend at any time or from time to time all or any of the rules and regulations in this part, with or without previous notice, and may make such special orders as he may deem proper in any case.
Page 73 - ... letter, some difficulty is admitted by the world. But one thing you can never make Philistine natures understand; one thing, which yet lies on the surface, remains as unseizable to their wits as a high flight of metaphysics — namely, that the business of life is mainly carried on by means of this difficult art of literature, and according to a man's proficiency in that art shall be the freedom and the fulness of his intercourse with other men.
Page 193 - State of New York, County of New York. ss. Before me, a Notary Public, in and for the State and county aforesaid, personally appeared John C.

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