Printers' Ink, Volume 119

Printers' Ink Publishing Company, 1922 - Advertising

Contents

• What OnceInNeverOut Advertising Did for Kitchen Klenzer: 3
• A Year of Expansion for Newspaper Bureau of Advertising: 10
• Better Merchandising Will Result from the New Farm Movement: 17
• CocaCola Picture Advertising Takes Intricacies from Turnover: 25
• Building a Perfume Business on a Single Odor James True: 33
• OldEstablished House Invades Vacation Market: 36
• Staking Out the Advertising Appropriation: 41
• To Invoice the Salesman Who Almost Makes Good Hugh E Agnew: 53
• How Too Much Price Appeal Can Slow Down Business Impetus: 61
• Olive Importers Combine to Get People to Eat More Spanish Olives: 69
• OrangeCrush Climbs Aboard the IceCream Special: 77
• Quit Corsets? Flappers Ban Brings New Kind of Advertising: 85
• Giving Eye Interest to Halftone Vignettes: 93
• No One Knows How Much Money Is Invested in Advertising Annually 102: 102
• National Advertiser Finds an Undiscovered Local Market 111: 111
• The Difference between Advertising Expense and Selling Expense: 121
• Scrapping One Hundred and Fifty Sectional Brands and Building: 44
• How the Glidden Company Was Made to Order 117: 117
• Placing the Nameplate on the Product J N Brownlee 125: 125
• The Forgotten Fireside Marsh K Powers 132: 132
• A Bank President Who Continues to Direct Banks Advertising 140: 140
• A Bibliography on Mutual Benefit Work Louis J Dublin 161: 161
• A Public Service Corporation Classifies Reasons for Advertising 173: 173
• Stories of Advertising Successes: 182
• How Radio Broadcasts Its Advertising A L Townsend 185: 185
• 200: 200
• Edward Hungerford: 14
• 20: 19
• Some Ways of Overcoming Consumer Objections W Livingston Larned: 41
• A Sales Contest to Make Midsummer a Time of Prosperous Selling 49: 49
• Changes in Market Conditions That Affect All Industries C C Parlin 57: 57
• Old Goods Supply the Need of a Novelty James True 69: 69
• Secretary Mellon Explains Treasury Department Ruling on Advertising: 77
• G Lynn Sumner: 93
• Checking the Predatory PriceCutter Harry D Nims 101: 101
• Klaxons Bargain Drive to Offset the Slump Roy W Johnson 109: 109
• Advertising Interprets Insurance Agent to His Community 115: 115
• Van Heusen Makes the Retort Courteous Robert Bostick 124: 124
• Is This a Defense? 136: 136
• The Complex Problem of Price Maintenance 147: 147
• The Letter That Capitalizes the Present and Kills the Future 155: 155
• Editorials 170: 170
• The Little Schoolmasters Classroom 176: 176
• Rehabilitating a Word by Advertising: 182
• Rounding the Corner from Scratch in Nine Months: 189
• More Letters from a Sales Manager to His Salesmen: 190
• Ten Commandments of Selling: 206
• How Shall I Sign That Letter?: 52
• Catering to Neglected BuyersA Sound Merchandising Principle: 81
• President of Libby McNeill Libby Issues Frank Statement: 93
• Pass Prosperity Around: 120
• Tell Us Something Hang the Length: 152
• WantedOldFashioned Young: 5
• Hugh E Agnew 12: 12
• What Kind of Cooperation Does the Dealer Need?: 42
• Getting the Buyers Interest in the First 30 Seconds Britton Ashbrook: 88
• Originality Should Be Sought in a TradeMark: 91
• The Advertising Significance of Diversified Farming: 101
• Department Store Tradition in New Orleans: 117
• Vinegar Begins Its Freshman Year: 124
• What Advertising Has Done for a Food Product That Is Difficult: 125
• Building a Retail Outlet to Order: 162
• Wilted Collar Selling: 180
• New Hall of Fame of Music Rises Out of Bar Fixture Ashes: 33
• Using Advertising to Draw Fangs from Evil Gossip: 54
• Is There Such a Thing as a Territory with No Advertising Mediums? 61: 61
• Ralph K Wadsworth: 90
• Sauer Kraut as Medicine Is Subject of Cooperative Advertising: 112
• The Sales Plan for 1922: 115
• A Bankers Appraisal of Advertising: 117
• Glorifying an Arm Chair Lunch by Means of Advertising R M Rhodes 141: 141
• Consumer Dealer and Salesman Tied Up with the Factory John A Lutz 149: 149
• How Life Insurance Is Being Merchandised: 156
• Using the Severest Test of the Product as a Copy Theme A L Townsend 173: 173
• Editorials: 190
• Making Mail Order a Substitute for the Style Show: 64
• The Humble Beginnings of Some Big Advertisers: 73
• The Unexpected Always Happens in Some Advertising Problems 85: 85
• The Yield of Cooperative Fruit Advertising: 91
• By a Buyer of Advertising 107: 107
• Rebuilding a Market That Started at the Wrong: 117
• Our Wasteful Industries: 121
• The Blue Goose Campaign of Marketing and Advertising John T Bartlett 133: 133
• Is MailOrder Buying Spreading from the Country to the City?: 161
• Editorials: 182
• Summary of Advertising in Magazines for April: 190
• The Little Schoolmasters Classroom: 156
• Uniting Footwork and System in Laying Out Salesmens: 10
• Linit Starch for Fine Fabrics on Trail of Soap Chips: 20
• The Fire Insurance Agent Advertised Nationally by His Home Office: 33
• A A C of W Unites Solidly behind Holland as President: 41
• Appliance Sales Speeded in Months Drive: 53
• The Copy of the Future: 97
• A Publication Not a Common Carrier: 105
• Getting Window Display Material Back of the Plate Glass: 124
• Editorials: 150

Popular passages

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Bibliographic information

• Title: Printers' Ink, Volume 119
• Publisher: Printers' Ink Publishing Company, 1922
• Original from: the University of Michigan
• Digitized: Mar 22, 2008