Disciplined Entrepreneurship: 24 Steps to a Successful Startup

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John Wiley & Sons, Aug 12, 2013 - Business & Economics - 288 pages
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24 Steps to Success!

Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. 

You will learn:

  • Why the “F” word – focus – is crucial to a startup’s success
  • Common obstacles that entrepreneurs face – and how to overcome them
  • How to use innovation to stand out in the crowd – it’s not just about technology

Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.

Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

For more please visit http://disciplinedentrepreneurship.com/

 

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User Review  - newtonco - LibraryThing

After you've read a few, solid entrepreneurship books, it's interesting to look for new gem insights and for those core themes that are repeated, albeit in different frames, through your library. In ... Read full review

Contents

STEP 0
15
Market Segmentation
23
Select a Beachhead Market
41
STEP 3
49
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About the author (2013)

BILL AULET is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. Prior to joining MIT, he had a 25-year track record of success in business, from his start at IBM to his experience as a serial entrepreneur.??He started and ran Cambridge Decision Dynamics and SensAble Technologies. He works around the world with entrepreneurs, small companies, large companies, and governments to promote innovation-driven entrepreneurship.??

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