Where Good Ideas Come from: The Natural History of Innovation
Look out for Johnson's new book, Wonderland, now on sale.
The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.
What people are saying - Write a review
Review: Where Good Ideas Come From: The Natural History of InnovationUser Review - Tom Braun - Goodreads
Here's my capsule review: this book has some interesting ideas, but should have been shorter. I've posted a more thoughtful review on one of them new-fangled blog things the kids are into these days. Read full review
Review: Where Good Ideas Come From: The Natural History of InnovationUser Review - Kirsti - Goodreads
Another great one from Steven Johnson. To me, the most interesting idea was exaptation--when a feature that's evolved for one use turns out to be good for an entirely different use. For instance ... Read full review