Electronic Commerce 2010: A Managerial Perspective

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For undergraduate and graduate electronic commerce courses.

Explore the many aspects of electronic commerce through a managerial perspective.

Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks-all from a managerial perspective that helps make EC relevant to majors and non-majors alike.

The new edition reflects the latest topics that have emerged in the EC field, including social computing and "Green IT".

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