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Super resource for anyone dealing with change

User Review  - elena -

My pastor/husband started this book as a library find and I ordered it for our resource center at the church. He looked like "Christmas morning" when he saw it arrived. Very helpful to anyone dealing with change, especially in difficult settings. Creatively and beautifully put together. Read full review

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I found this book to be excellent. It applies to personal lives, business lives and all relationships. Highly recommend this to anyone who has change in their life...which is everyone.

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I thought Made to Stick was one of the best nonfiction books I've ever read. Switch is better, if for no other reason than it's more broadly applicable. If you want to change something in your life or in the world around you (and who doesn't?), reading this book is a great place to start.

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"Just read the first chapter here and am absolutely loving it."

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Excellent book! Using the analogy of riding an elephant, to create change you need to direct the rider, motivate the elephant, and shape the path. Lots of good, usable advice in the book. This is a must read for managers, teachers, supervisors, parents, and anyone else involved in change.

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The best selling authors of Made to Stick have another winning book. I am going through several books on change at the moment and this one is so far the best. A couple of early insights set the tone:
* Change requires the exertion of self control
* Self control is an exhaustible resource
* Change is hard because people wear themselves out.
The book then goes on to very simple lay out the critical steps in making change easier, and what one needs to look for. Also by imbedding case studies that encourage you to use their ideas before reading their suggested answer, your learning grows. (The design of the book follows their own findings! ) Lots of great information at The ideas that we are driven at the same time by a logical driver ( The Rider) and an emotional one (The Elephant) is a very useful metaphor. Its an easy read but as very valuable one. C-suite required reading for sure.

Review: Switch: How to Change Things When Change Is Hard

User Review  - Erika Namba - Goodreads

This book gave me a lot of useful insight in terms of how to create an action or reaction in people. I work in sales and often need people to change their habits in order to try something new and this ... Read full review

Review: Switch: How to Change Things When Change Is Hard

User Review  - Jen - Goodreads

This book really resonated with me. In fact, it is the type of book I would read again. This book does a great job providing tools to successfully introduce change in an organization. It is equally ... Read full review

Helpful and informative

User Review  - BillyGoat123 - Walmart

This book helps break down the process of change into very understandable parts. Using interesting examples and concepts that are easy to keep in mind, I highly recommend this book. Read full review

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