Japanophobia: The Myth of the Invincible Japanese

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Times Books, 1993 - Business & Economics - 261 pages
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Explodes the myth of Japan's sinister global reach, describing how Sony and Matsushita foolishly ceded control of a crucial product to foreigners and how the assault of Japanese firms on Wall Street went awry. 17,500 first printing.

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JAPANOPHOBIA: The Myth of the Invincible Japanese

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A measured appraisal of the threat, if any, posed by the 1986- 91 investments made by Japanese multinationals in the EC and the US. Using Michael Crichton's Rising Sun as a straw-man starting point ... Read full review

Japanophobia: the myth of the invincible Japanese

User Review  - Not Available - Book Verdict

Emmott, the editor-in-chief of the Economist , plunges us into a well-written exploration of the myth of the Japanese threat to American business. Drawing from his previous book, The Sun Also Sets ... Read full review


Japans New Global Reach
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