The Power of Nice: How to Conquer the Business World With Kindness
Crown Publishing Group, Sep 19, 2006 - Business & Economics - 128 pages
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In THE POWER OF NICE, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.
Turning the well-known adage of “Nice Guys Finish Last” on its ear, THE POWER OF NICE shows that “nice” companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today’s interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life.
But being nice doesn’t mean acting wimpy. In fact, nice may be the toughest four-letter word you’ll ever encounter.
Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, THE POWER OF NICE will transform how you live and work.
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advertising Aflac agency asked Auletta Bake a Bigger Baskin behavior better bigger pie Bonnie boss career Chapter chocolate client company’s compliment cooperate coworker create creative Daniel Amos Daniel Goleman Diane didn’t e-mail EchoStar emotions empathy employees enemies Erin executive feel gesture give going Gordon Bethune Hassini hear husband idea important Jay Leno Jennifer joke Kaplan Thaler Group kids knew learned Linda Kaplan Thaler listen live look Lupe Valdez Marla Maurice LÚvy meeting Michael Bloomberg movie never NICE CUBE Nice Principle offer people’s percent person player positive Power of Nice problem Procter & Gamble realized relationship say yes share simple smile someone else’s success Susan talented talk tell thanks There’s things told Tonight Show truth trying Valdez Wendi’s woman you’re Zola Budd