The Power of Nice: How to Conquer the Business World With Kindness

Front Cover
Crown Publishing Group, Sep 19, 2006 - Business & Economics - 128 pages
9 Reviews
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In THE POWER OF NICE, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.

Turning the well-known adage of “Nice Guys Finish Last” on its ear, THE POWER OF NICE shows that “nice” companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today’s interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life.

But being nice doesn’t mean acting wimpy. In fact, nice may be the toughest four-letter word you’ll ever encounter.

Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, THE POWER OF NICE will transform how you live and work.
 

What people are saying - Write a review

User ratings

5 stars
7
4 stars
2
3 stars
0
2 stars
0
1 star
0

A Timely Reminder on How to Do Business

User Review  - LisaWrites - Borders

Just yesterday, the good folks at AIG chose to take massive bonuses from taxpayer money in the middle of a major recession. The backlash has been fierce - and it'll be a very long time before AIG ... Read full review

Change Your Outlook for the Better

User Review  - BonjourPoetry - Borders

This book will help you focus on the things that really matter. It isn't hard work, and it will change your thinking for the better. The Power of Nice was a short and simple read, especially good to ... Read full review

Selected pages

Contents

Title Page
The Six Power of Nice Principles
Bake a Bigger
Sweeten the Deal
Help Your Enemies
Tell the Truth
Yes Your Way to the
Shut Up and Listen
Put Your Head on Their Shoulders
Create a Nicer Universe

Other editions - View all

Common terms and phrases

About the author (2006)

LINDA KAPLAN THALER is the CEO and chief creative officer and ROBIN KOVAL is the president of the Kaplan Thaler Group. Ranked as the fastest growing advertising agency in the United States by leading industry publications, with over a billion dollars in billings, the agency has won thirteen Clio Awards. Kaplan Thaler and Koval are the coauthors of the national bestseller, Bang! They live in the New York metropolitan area.

Bibliographic information