IT-Driven Business Models: Global Case Studies in Transformation

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John Wiley & Sons, Oct 26, 2010 - Business & Economics - 240 pages
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A look at business model innovation's crucial role in today's global business environment .

Showing organizations how business model innovation should be a key focus area in today's global economy, this book features cases from businesses around the globe that have developed customized business models and achieved spectacular levels of performance. Case examples from well-known innovation leaders IKEA, Apple, Tata, SHARP, Saudi Aramco, De Beers, Telefonica, Valero Energy, LEGO, and Proctor & Gamble Shows businesses how to get beyond traditional business models to take better advantage of emerging opportunities Coauthored by former CEO of SAP AG, the world's largest provider of enterprise software

Filled with interviews with key executives, this book reveals the role of technology in driving and enabling changes to fundamental facets of a business. Companies around the world are innovating their business models with tremendous results. "IT-Driven Business Models" shows interested organizations how they can start the process.


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Acknowledgments xix
Customer Value from the Customer Process 29
More Customers and More for the Customer 49
Innovation and Personalization Trump
Silent Commerce 93
StrategyCompliant Management 111
Value Chain Redesign 135
ITs Role in Business Model Transformation 171
CONCLUSION ITDriven Innovation in the 2010s 195
About the Authors 209

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About the author (2010)

DR. HENNING KAGERMANN is the former CEO of SAP AG, the world's largest provider of enterprise software, where he served as CEO from 1998 until 2009. He currently serves as president of acatech, the German Academy of Science and Engineering.

DR. HUBERT OSTERLE is Director of the Institute of Information Management at the University of St. Gallen. He is involved in teaching and research in the areas of business models for the information age and business engineering.

JOHN M. JORDAN is a clinical professor in the Department of Supply Chain and Information Systems at the Smeal College of Business, Penn State University, where he teaches IT strategy to undergraduates, MBAs, and executives. His research focuses on emerging technologies and their impact on business strategy, design, and practice.

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