The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

Front Cover
Portfolio, 2008 - Business & Economics - 278 pages
30 Reviews
A bold new way to tackle tough business problems?even if you draw like a second grader
When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.
Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply ?get?. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can?t draw.
Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools ? tools that take advantage of everyone's innate ability to "look, see, imagine, and show."
"THE BACK OF THE NAPKIN" proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.

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User Review  - Razinha - LibraryThing

If you know anything at all about design, project management, presentations, or have ever ventured outside the box to solve a vexing problem, this book will be an extremely fast and not terribly ... Read full review

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User Review  - jasonli - LibraryThing

"The Back of the Napkin" is long-time consultant Dan Roam's introduction and explanation of his methods of visual problem solving. In it, he lays out several simple frameworks for using basic ... Read full review

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About the author (2008)

Dan Roam is the founder and president of Digital Roam Inc., a management- consulting firm that helps business executives solve complex problems through visual thinking. He has brought his unique approach to clients such as General Electric, Wal-Mart, Wells Fargo Bank, the U.S. Navy, HBO, News Corporation, and Sun Microsystems, among many others. He lectures around the country for clients and at business conferences.

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