iCon Steve Jobs: The Greatest Second Act in the History of Business

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Wiley, Apr 14, 2006 - Biography & Autobiography - 368 pages
19 Reviews
iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources, Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs's meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer-making business entirely. This unflinching and completely unauthorized portrait reveals both sides of Jobs's role in the remarkable rise of the Pixar animation studio, also re-creates the acrimony between Jobs and Disney's Michael Eisner, and examines Jobs's dramatic his rise from the ashes with his recapture of Apple. The authors examine the takeover and Jobs's reinvention of the company with the popular iMac and his transformation of the industry with the revolutionary iPod. iCon is must reading for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by the most influential figure of the age–a master of three industries: movies, music, and computers.

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iCon: Steve Jobs, the greatest second act in the history of business

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With Simon (coauthor, The Art of Intrusion ), journalist Young here updates Steve Jobs: The Journey Is the Reward , his biography of the Apple Computer CEO. The authors, who call Jobs the "rock star ... Read full review

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Recently Steve Jobs has been named the CEO of the decade by Fortune magazine. The announcement was hardly surprising to anyone who has been following the business world over the last ten years. Apple Computer, the company that he cofounded and the one that his name will always be associated with the most, has gone from the verge of bankruptcy in the late 1990s to one of the most spectacularly successful companies in the World today and the top brand name. The announcement cemented his already stellar and legendary reputation.
Steve Jobs is a rare bird these days: an incredibly successful businessman whose personal life and adventures are almost as intriguing as his business dealings. This is especially true of young Steve, before he matured in a very sober and calculating professional. Stories of Steve's early life are masterfully narrated in "iCon," a very well written and intriguing book. The early chapters of the book are particularly fascinating, and anyone who is not familiar with the early days of Apple Computer and what led to its formation should absolutely read this story. It is filled with anecdotes and first-hand accounts that have since become an integral part of Silicon Valley lore. The creation of Apple Macintosh probably deserves a book of its own, and a very readable one can be found in "Revolution in the Valley." This part of the book is a page-turner for any real Mac fan and was hard to put down.
The latter part of the book was rather disappointing. It was largely written from the outside perspective, and many of the stories presented there could have easily been gleaned from the newspaper accounts. Many of the major development events at Apple Computer that have taken place since Steve jobs returned to the company are completely omitted. The worst part, however, are the overly detailed descriptions of the internal struggles of a company that Steve jobs never worked in - Disney. This material was completely irrelevant and one can skip it without losing any relevant information for the rest of the book.
The book concludes before Apple brought out iPhone, and reading it now it feels a bit dated. However, it is still a very insightful and immensely interesting book to read despite its many flaws.
 

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About the author (2006)

JEFFREY S. YOUNG, one of the founding editors of Macworld magazine, first met Steve Jobs in 1983. He is the author of the classic unauthorized biography Steve Jobs: The Journey Is the Reward. Young worked for Forbes in the 1990s as its contributing editor from Silicon Valley, writing profiles and business pieces, and, in 1997, he cofounded Forbes.com. He is also the author of ForbesŪ Greatest Technology Stories (Wiley).

WILLIAM L. SIMON is the coauthor of Kevin Mitnick's The Art of Deception and The Art of Intrusion (both published by Wiley) as well as the award-winning author of more than twenty other books.

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