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The scope of the book is supposed to be about the 2nd journey of Steve, but includes the 1st journey as well, which is fine But more importantly, it is till 2005 only so only till the introduction of iPod but not the iPhone nor iPad.
The book does throw good insights into Steve's behaviours, Apple culture of secrecy, including their takeover strategies as demonstrated in that of Casady and Greene (C&G) products. It gives impression that Steve instead of being a hands-on guy like Steve Wozniak, was really an architect or a visionary of how products should work or be usable.
Some things about which the the book really does not really explain well include
a) What was his achievement of his India trip - meaning why go, then why return back?
b) Why he was really brought back in Apple for the 2nd time ? While the comparison of NeXT with other competition is clear, but not his personal achievement, which really staged his entry back.
The book focuses on direct comparison of personalities of Steve vs Disney M Eisner as part of Pixar-Disney partnership. Both of their management styles seem authoritarian, but each producing different results. Incidentally, the same style caused exit of Steve in the 1st place. But then the world only remembers achievements over failure.
Gates vs Jobs rivalry is mentioned only minimally, and so is IBM vs Apple, nor is Mac's role/utility over Windows is covered significantly.
The top 3 things that this book tries to focus about Steve's 2nd journey into Apple include
a) NeXT computer, though its utility is not clear
b) Pixar resurgence over Disney, which seems to be the focus especially towards the end of the book.
c) Apples jump in music industry with iPod, iTunes Music store integration, availability of legal music.
At the same time, Apple tomtoming about existing things, whose experience was made better, as in case of iPod is classic.
Overall, a well written book.
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Recently Steve Jobs has been named the CEO of the decade by Fortune magazine. The announcement was hardly surprising to anyone who has been following the business world over the last ten years. Apple Computer, the company that he cofounded and the one that his name will always be associated with the most, has gone from the verge of bankruptcy in the late 1990s to one of the most spectacularly successful companies in the World today and the top brand name. The announcement cemented his already stellar and legendary reputation.
Steve Jobs is a rare bird these days: an incredibly successful businessman whose personal life and adventures are almost as intriguing as his business dealings. This is especially true of young Steve, before he matured in a very sober and calculating professional. Stories of Steve's early life are masterfully narrated in "iCon," a very well written and intriguing book. The early chapters of the book are particularly fascinating, and anyone who is not familiar with the early days of Apple Computer and what led to its formation should absolutely read this story. It is filled with anecdotes and first-hand accounts that have since become an integral part of Silicon Valley lore. The creation of Apple Macintosh probably deserves a book of its own, and a very readable one can be found in "Revolution in the Valley." This part of the book is a page-turner for any real Mac fan and was hard to put down.
The latter part of the book was rather disappointing. It was largely written from the outside perspective, and many of the stories presented there could have easily been gleaned from the newspaper accounts. Many of the major development events at Apple Computer that have taken place since Steve jobs returned to the company are completely omitted. The worst part, however, are the overly detailed descriptions of the internal struggles of a company that Steve jobs never worked in - Disney. This material was completely irrelevant and one can skip it without losing any relevant information for the rest of the book.
The book concludes before Apple brought out iPhone, and reading it now it feels a bit dated. However, it is still a very insightful and immensely interesting book to read despite its many flaws.