Business Research MethodsManagement development guide on business research methods - covers research design, measurement, sampling, data collecting and data analysis, experimentation and simulation, statistical analysis, hypothesis testing, the research report, etc. Annotated bibliography pp. 441 to 457, references and statistical tables. |
Contents
Research and Management | 3 |
Scientific Thinking | 20 |
The Research Process | 49 |
Copyright | |
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Common terms and phrases
analysis answer approach arithmetic mean asked Assume attitudes average bibliographies business research calculated catalog causal chapter classified club cluster sampling clusters concepts concern consider control groups correlation cost critical value cross tabulation CROSSTABS decision defined determine develop dimensions discussion distribution effect employees estimate evaluation example experiment experimental factors Index indicate interest internal validity interval interval estimate interval scale interview investigation major Marketing measure ment method Multidimensional Scaling nonprobability sampling null hypothesis objective observation percent persons present probability problem procedure question questionnaire random sample relationship research design respondent scale scores secure selection simple random simple random sample simulation situation social sources specific standard deviation standard error statistical stratified sample suggests survey Table tabulation techniques tion topic typically variables variance workers York