Understanding Communication Theory: The Communicative Forces for Human ActionAnyone who wishes to pursue a career in communication with groups needs this comprehensive book on the theories behind communication. This volume provides practical, engaging overviews of over 42 different theories that readers will need to be aware of if they are pursuing this serious field. The authors, established writers and scholars who are known as "the park rangers of communication theory," have provided a user-friendly tour. Accurate, up-to-date, and comprehensive, this volume will prove a valuable addition to the literature on the subject. Those involved in communication careers. |
Contents
Information Systems Theory IST | 32 |
Introducing the Theoretical Concepts | 40 |
Rational Argumentation Theory RAT | 66 |
Copyright | |
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Common terms and phrases
adoption analysis argued arguers Argumentation Theory assumptions audience behavior Berger Bormann channels communica Communication Context Theories communication dynamic communication microtheories Communication Monographs communication theories communicative force communicative interaction competing Context Theories critical culture decision-making developed dialectical diffusion of innovation effects evaluative concepts example fantasy themes Fisher Gudykunst human action Human Communication Research identify Information Systems Theory information-seeking intercultural communication interpersonal communication IST's Journal of Speech mass communication mass media medium message structure concepts metaconcept Metatheory munication Narrative Paradigm nication organization pragmatic public speaking qualitative method Quarterly Journal rational argument reported rest stop rhetorical vision Rogers role Sage scholars SCT's Shannon small group communication social information Speech Communication Spiral of Silence stories storytelling strategies Symbolic Convergence Theory Systems Theory talk television theoretical concepts Theory explains theory's tion trail to understanding types Uncertainty Reduction Theory URT's values