Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0

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Penguin, 2008 - Business & Economics - 294 pages
25 Reviews
The captivating story of the mavericks who emerged from the dotcom rubble to found the multibillion-dollar companies taking the Web into the twenty-first century

Everyone has heard the story of the Internet Bubble. Beginning with Netscape’s IPO in 1996, billions flowed into Internet startups, and companies with no revenues and shaky business plans earned sky-high valuations on Wall Street. It was the era of paper millionaires, $800 office chairs, and Super Bowl ads for dotcoms. Then in 2000 the Bubble burst, with the NASDAQ losing 75 percent of its value and hundreds of companies closing up shop. It was all written off to “irrational exuberance,” and everyone moved on.

Once You’re Lucky, Twice You’re Goodis the story of the entrepreneurs who learned their lesson from the bust and in recent years have created groundbreaking new Web companies. The second iteration of the dotcoms—dubbed Web 2.0—is all about bringing people together. Social networking sites such as Facebook and MySpace unite friends online; YouTube lets anyone posts videos for the world to see; Digg.com allows Internet users to vote on the most relevant news of the day; Six Apart sells software that enables bloggers to post their viewpoints online; and Slide helps people customize their virtual selves.

Business reporter Sarah Lacy brings to light the entire Web 2.0 scene: the wide-eyed but wary entrepreneurs, the hated venture capitalists, the bloggers fueling the hype, the programmers coding through the night, the twenty-something millionaires, and the Internet “fan boys” eager for all the promises to come true.
 

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Review: Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0

User Review  - Tom - Goodreads

Excellent. Well-written overview of the Web 2.0 revolution, which was born from the ashes of the 1999's web implosion. Mainly the book focuses on a few key characters, and offers a nicely drawn sketch ... Read full review

Review: Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0

User Review  - Ronghui Li - Goodreads

Many details about many funding moments of Facebook/Twitter/Digg/Slide. Unfortunately, there are many controversial stories that are quite different from what had been written in and . Read full review

Contents

PROLOGUE i
1
WINNING IS EVERYTHING
17
BUBBLING BACK UP
35
FUCK THE SWEATERVESTS
59
LEMMINGS AT THE GATE
79
THE MOB GIVETH AND THE MOB TAKETH AWAY
95
THE RETURN OF THE KING
113
THE MARK ZUCKERBERG PHENOMENON
139
WORLD DOMINATION
167
MIDTOWN DOORNAIL
185
SELLOUT
209
THE NONTREPRENEUR
241
EPILOGUE
265
AUTHORS NOTE
281
Copyright

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About the author (2008)

Sarah Lacyhas reported on startups and venture capital in Silicon Valley for nearly a decade. Most recently she was a reporter for BusinessWeek, where her August 2006 cover story on Web 2.0 was among the most popular summer issues in the magazine’s history.

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