The Dartnell Direct Mail and Mail Order HandbookTextbook on the use of direct postal service as a publicity and merchandising medium in the USA. |
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Addressograph airmail audience Autotyped basic booklet business reply buyers catalog color copy copywriters cost cover customers dealers Dear designed developed direct mail advertisers direct mail campaign direct mail pieces direct mail program distributors effective electrotypes engravings example featured folder folding followup format frequently halftone handling illustration important inches inquiries interest letter letterhead letterpress list building magazine mail order mailing list major manufacturers material merchandising Multigraph newsletter offer offset offset printing order field order form package paper percent photoengraver plates possible post cards post office postage printed printer product or service prospects publication reader recipient Remington Rand reply card reply envelope retail Sales Promotion salesman sample selection selling sent sheet showmanship space advertising specific spirit duplicating story stuffers technique tion usually writing