Genre Studies in Mass Media: A Handbook

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M.E. Sharpe, May 18, 2015 - Political Science - 272 pages
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The study of various types of programming is essential for critical analysis of the media and also offers revealing perspectives on society's cultural values, preoccupations, behavior, and myths. This handbook provides a systematic, in-depth approach to the study of media genres - including reality programs, game shows, situation comedies, soap operas, film noir, news programs, and more. The author addresses such questions as: Have there been shifts in the formula of particular genres over time? What do these shifts reveal about changes in culture? How and why do new genres - such as reality TV shows - appear? Are there differences in genres from one country to another? Combining theoretical approaches with concrete examples, the book reinforces one's understanding of the importance of genre to the creation, evolution, and consumption of media content. Each chapter in this reader-friendly book contains a detailed discussion of one of the theoretical approaches to genre studies, followed by Lines of Inquiry, which summarizes the major points of the discussion and suggests directions for analysis and further study. Each chapter also includes an example that illustrates how the particular theoretical approach can be applied in the analysis of genre. The author's careful linkage of different genres to the real world makes the book widely useful for those interested in genre study as well as media and culture, television studies, film studies, and media literacy.
 

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Contents

Introduction
3
Process
5
Other Functions of Genres
7
Comparative Media Overview
16
Audience Considerations
22
Lines of Inquiry
26
Formulaic Analysis
28
Evolution of Formula
31
Worldview
150
Formulaic Elements
154
Intergenre Approach
158
Lines of Inquiry
160
Ideological Approach
162
Production Elements
169
Production Elements
172
Editing
173

Popular Stage
32
Mature Stage
33
Formulaic Structure
35
Formulaic Plot
40
Stock Characters
49
Formulaic Setting
51
Trappings
52
Formulaic Twists
53
Franchise Formulas
56
Formulaic Approach
62
Historical Context
66
Tracing the History of a Genre
70
Formulaic Elements
77
Plot
78
Character
79
Intergenre Historical Analysis
82
Historical Context
84
Cultural Context
106
Cultural Preoccupations
107
Sex
108
Celebrities
109
Worldview
116
International Perspectives
121
Intergenre Analysis
124
Lines of Inquiry
125
Cultural Context of Celebrity Genre
128
Ideological Approach
136
Genres and Social Commentary
143
Parody
144
Allegories
146
Modes of Analysis
148
Color
174
Lighting
175
Shape
177
Movement
178
Angle
179
Music
180
Production Elements
181
Production Values and the Reality TV Genre
189
Industry Perspective
195
Conservative Sensibility
201
Derivative Programming
203
Industry Abuses
207
Revenue Streams
210
Prequels
211
Ancillary Products
212
Lines of Inquiry
215
Mythic Approach
217
Mythic Premise
220
Genre and the Transmission of Cultural Myth
224
Historical Period
225
Mystical Places
226
Idealized Times
227
Cultural Beliefs
228
Intergenre Analysis
229
Lines of Inquiry
230
Mythic Approach
231
The Andy Griffith Show as Cultural Myth
234
Notes
237
Index
249
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