Ten Deadly Marketing Sins: Signs And Solutions

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Wiley India Pvt. Limited, Feb 14, 2007 - 164 pages
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In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common -- and most damaging -- mistakes marketers make, and how you can dodge them. Covering crucial ground such as brand-building, maximizing technology, and relationship management, this book is a must-have for marketers aiming to remain competitive in an increasingly challenging marketplace.· Introduction: The State of Marketing Today· Your Company is Not Sufficiently Market Focused and Customer Driven· Your Company Does not Fully Understand its Target Customers· Your Company Needs to Better Define and Monitor its Competitors· Your Company Has Not Properly Managed its Relationships with its Stakeholders· Your Company is Not Good at Finding New Opportunities· Your Company s Marketing Planning Process is Deficient· Your Company s Product and Service Policies Need Tightening· Your Company s Brand-Building and Communication Skills are Weak· Your Company is Not Well Organized to Carry on Effective and Efficient Marketing· Your Company Has Not Made Maximum Use of Technology

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Superb book.

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