Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time

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John Wiley & Sons, Mar 25, 2010 - Business & Economics - 272 pages
8 Reviews
The best guide to using Twitter to market to consumers-revised and better than ever

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.

In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.

  • Updated with thirty percent new material, including all the latest business applications for Twitter
  • Includes new, recent case studies of companies at the forefront of the Twitter movement
  • Helps you develop your own social networking strategy to meet your specific business needs

Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.

 

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LibraryThing Review

User Review  - writergal85 - LibraryThing

Why are you on-line? Why do you have a blog? Why do you Google? Why do you look at videos on YouTube? We all are on-line for various reasons. Mainly we want to share ourselves with others, we want to ... Read full review

GREAT BOOK!!!

User Review  - hollywdcole - Overstock.com

This book is very informational it guides you through the set up of your twitter page. As well as how to tweet how to get people to follow you and what not to do. I am very happy with this book! Read full review

Contents

An Introduction to the Social Media
1
What Is Twitter and Why Is It So Powerful?
24
Getting Started the Right Way on Twitter
31
for Twitter
63
Sending Your Very First Tweet
72
The Art of the Tweet
104
The Magic of Connecting with Customers
137
Leveraging Twitter for Team
151
Reinforce the Core Message
175
Leveraging the Power of Twitter to Drive
183
Quick Ways to Make Money on Twitter
208
Beyond Twitter com ThirdParty Tools
218
Building Powerful Solutions on
231
Power Twitterers
246
Conclusion
253
Other Books by Joel Comm
259

Using Twitter to Help Build Your Brand
159

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About the author (2010)

Joel Comm is one of the world's leading new media marketing strategists and has been creating profitable web sites since 1995. He is an in-demand speaker at marketing and personal development conferences and is also the author of The AdSense Code, a New York Times and BusinessWeek bestseller.
Visit www.joelcomm.com for more information.

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