Twitter Power 2.0: How to Dominate Your Market One Tweet at a TimeThe best guide to using Twitter to market to consumers-revised and better than ever Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers. In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.
Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement. |
From inside the book
... Create an Inviting Twitter Profile Choosing Your Twitter Picture Designing Your Twitter Profile Designing a Commercial Background Image for Twitter Choosing the Right Colors Notices to Notice Tweeting with Your Mobile Phone Sending Your ...
... Create a Story Portraying Your Brand with Your Profile Tweet Style—What to Say When You're Building a Brand to Create Value and How to Reinforce the Core Message Repetition Repetition Repetition Writing the Tweets Win Retweets Create ...
... Creating Your Twitter App Chapter 13 - Putting It All Together A 30-Day Plan for Dominating Twitter Chapter 14 - Power Twitterers Robert Scoble scobleizer Gar Va nerchuk ar vee Peter Shankman (@skydiver) Kevin Rose kevinrose Gu Kawasaki ...
... created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher ...
... created. And with today's technology, that world can grow exponentially. Technology such as Twitter has the potential ... create even more fulfilling connections. He shows us the powerful uses of Twitter for brand expansion, building a ...
Contents
An Introduction to the Social Media Landscape | |
Social Media So What? Why Social Media Really Is a Big Deal | |
What Is Twitter and Why Is It So Powerful? | |
Getting Started the Right Way on Twitter | |
Building a Following on Twitter | |
The Art of the Tweet | |
The Magic of Connecting with Customers on Twitter | |
Leveraging Twitter for Team Communication | |
Using Twitter to Help Build Your Brand | |
Leveraging the Power of Twitter to Drive Behavior in Your Followers | |
Quick Ways to Make Money on Twitter | |
ThirdParty Tools You Will Want to Know | |
Building Powerful Solutions on Top of the Twitter Platform | |
Power Twitterers | |
Other editions - View all
Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time Joel Comm No preview available - 2010 |