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POLITICAL COMMUNICATION DEFINED
POLITICS COMMUNICATION AND SOCIETY
THE PROFESSIONALIZATION OF POLITICAL
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action administration advertising agencies American argues attitudes audience become behavior believe broadcast candidate Carter citizens committee Congress congressional constituents coverage created critical debate decision Democratic direct mail discussion draft drama Edelman effect election example executive Ford forms functions Gerald Ford ghostwriting Harry McPherson Harry Truman Ibid ical ideology important individual interaction interest involves issues Jimmy Carter Johnson Kennedy Kenneth Burke language leader leadership legislative Lyndon Lyndon Johnson major mass media messages motives myths networks Nimmo Nixon noted party percent political campaign political communication Political Consultants political discourse political symbols politicians polling president presidential problems public opinion radio Reagan reality reporting response rhetorical Richard Richard Nixon Robert role Ronald Reagan Senate social society specific speech staff story strategy television Thomas Cronin tion Vietnam vote voters Washington Watergate White House writers York