Political Communication in America |
Contents
POLITICAL COMMUNICATION DEFINED | 3 |
Shortterm orientation | 10 |
Notes | 18 |
Copyright | |
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Abe Ribicoff action administration advertising agencies American appear attitudes audience become behavior believe broadcast candidate Carter committee Congress congressional constituents coverage created critical debate decision democratic direct mail discussion draft drama Edelman effect election example executive Ford forms functions Gerald Ford ghostwriting Harry McPherson Harry Truman Ibid ical ideology important individual interaction interest involves issues Jimmy Carter Johnson Kennedy Kenneth Burke leader leadership legislative Lloyd Bitzer Lyndon Lyndon Johnson major mass media ment messages motives myths networks Nimmo Nixon noted party percent political communication Political Consultants political discourse political symbols politicians president presidential problems programs public opinion radio Reagan reality reporting response rhetorical Richard Richard Nixon Robert role Ronald Reagan Senate serve social society specific speech staff story strategy television Thomas Cronin tion vote voters Washington Watergate White House York