Brothers of Iron
Sports Publishing LLC, 2006 - Biography & Autobiography - 305 pages
In the depths of the Great Depression a scrawny, dirt-poor Jewish kid with a seventh-grade education picked up a barbell and got hooked on weight training. Building his muscles gave him confidence and hope for a better life. He pledged to make the great, transforming power of strength training available to everyone and to give bodybuilding all the glory it deserved.The kid, Joe Weider, enlisted his younger brother Ben in his quest, and together the Weider brothers accomplished things much bigger than Joe's boyhood dreams. The little muscle magazine Joe started, working at his family's dining room table, grew into a publishing empire. From a backyard barbell business, Joe and Ben built equipment and food supplement companies each as big as Weider Publishing. And they transformed bodybuilding into a hugely successful sport, organized under one of the largest and best-run athletic federations in the world.The Weider brothers are heroes to bodybuilders and fans all over the world. They're heroes because they're revolutionaries. The Weiders changed the way people think about exercise, health, and what makes a body beautiful. They changed the world and Brothers of Iron tells their fascinating story.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Born With a Barbell in My Hands
The Rise Fall and ReRise of Weider Publishing
Man in Motion
Joe and Arnold
Golden Age in the Golden State
Amateur Bodybuilding American Arnold Schwarzenegger asked athletes barbell beautiful became Ben Weider better Betty bigger Bob Hoffman body Bodybuilding Federation brother building called Canadian champion Communist competitive contest couldn’t crazy dream everything exercise feel felt fitness Frank Zane Games gave guys happened honor IFBB International International Olympic Committee Joe Weider Joe’s Juan Antonio Samaranch knew later lifting living look Lord Killanin minister Montreal movie Mr.America muscle magazines NABBA Napoleon National Olympic Committee needed never Nosseir official Olympia Olympic Committee organized Oscar physique picked posing President Samaranch pretty Sergio shot showed Soviet sports federation stars started steroids stood story strength training talk tell there’s things told took turned wanted weightlifting weights women words wrote York young