Squirrel Inc.: A Fable of Leadership through Storytelling

Front Cover
Wiley, Jun 10, 2004 - Business & Economics - 208 pages
4 Reviews

Take a satirical scamper through organizational life in the midst of changing times, brought to you by master storyteller and former World Bank executive Stephen Denning. With wisdom and a healthy dose of wit, Denning introduces a cast of furry characters who together learn the fine art of change through storytelling in their quest to overcome obstacles, generate enthusiasm and teamwork, share knowledge, and ultimately lead their company into a new era of success and significance. Through the stories of Squirrel Inc., readers will learn that the ability to tell the right story at the right time can determine the outcome of any major change effort.

In each chapter, Denning's squirrels learn to use storytelling to address leadership challenges:

  • How to bring about change

  • How to communicate who you are

  • How to transmit values

  • How to foster collaboration

  • How to stop rumors

  • How to share knowledge

  • How to lead your organization into the future

Combining business strategy with business narrative, Squirrel Inc. reveals how leaders can use both traditional and nontraditional stories to guide their organizations through difficult times.

What people are saying - Write a review

Review: Squirrel Inc.: A Fable of Leadership Through Storytelling

User Review  - Kasey - Goodreads

A short but charming story that clearly and concisely illustrates the concepts embodied by the term "corporate storytelling." Read full review

Review: Squirrel Inc.: A Fable of Leadership Through Storytelling

User Review  - Colin Pearce - Goodreads

Yeah. It's OK. It's well written but the effect it will have on business owners is questionable. Not the fault of the book though. Read full review

About the author (2004)

Stephen Denning is a leading writer who consults with organizations in the U.S., Europe, Asia, and Australia on leadership, management, innovation, and business narrative. In 2009, he was a visiting fellow at All Souls College, Oxford University, U.K. He is the author of The Secret Language of Leadership—a Financial Times selection in Best Books of 2007, and a 800-CEO-READ selection as the best book on leadership in 2007.

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