Grid Systems: Principles of Organizing Type

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Princeton Architectural Press, Aug 12, 2004 - Design - 120 pages
7 Reviews
Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
In her best-selling Geometry of Design, Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual relationships that make for good design. Now, Elam brings the same keen eye and clear explanations to bear on the most prevalent, and maybe least understood, system of visual organization: the grid.
Filled with extensive research and more than 100 informative examples from the Bauhaus to Nike ads, Grid Systems provides a rich, easy-to-understand overview and demonstrates a step-by-step approach to typographic composition. It suggests design strategies that transcend simple function and reductionist recipes to allow grids to become a means of truly dynamic communication. Any designer, educator, or student will benefit greatly from this elegant slim book, chock-a-block full of colorful examples, helpful vellum overlays, and Elam's insightful analysis.
 

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User Review  - poohbearshunnie - Overstock.com

This book is helpful for graphic designers. Its affordable its useful and compact. Read full review

Contents

lntroduction
5
Negetive Spece end Grouping
11
Honzontel Composition
18
Brocnure for Die Neue Typogreptiic
35
3B Tneetre Am Hectitpletz Advertisement
40
Sottiebys Grepnic Progrem
44
HonzontelVerticel Composition
47
Zutoner Kunstler im Helmosus Poster
53
Progrem for Zuncn Universitys 150tt i Anniversery
57
5B Festivel dete lSummer Festiveli Progrem Spreed
63
Bg Kendinsky Poster
91
ldentificetion of tne AlDS Virus
104
11B Acknowledgments
119
Copyright

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References to this book

Design Studies
Audrey Bennett
Limited preview - 2006
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About the author (2004)

Kimberly Elam is chairperson of the Graphic and Interactive Communication Department at the Ringling School of Art and Design in Sarasota, Florida.

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