The Non-designer's Type Book: Insights and Techniques for Creating Professional-level TypeThis latest addition to Robin Williams' Non-Designers line of books not only defines the principles governing type but explains the logic behind them so readers can understand and see what looks best and why. Armed with this knowledge, and putting into practice the secrets Robin reveals for making type readable and artistic, readers can then go on to create beautiful, sophisticated, professional-looking pages on their computers for output as hard copy or for use on Web pages.Each short chapter explores a different type secret including use of evocative typography, tailoring typeface to project, working with spacing, punctuation marks, special characters, fonts, justification, and much more. It is written in the lively, engaging style that has made Williams one of the most popular computer authors today. And it uses numerous examples to illustrate the subtle details that make the difference between good and sophisticated use of type. The non-platform specific, non-software specific approach to the book makes this a must-have for any designer's bookshelf - from type novices to more experienced graphic designers and typesetters.Please note! If you've read Beyond the Mac is not a typewriter then you don't need this book. This book is almost exactly the same as Beyond the Mac is not a typewriter. |
Contents
What is typography anyway | xi |
A Brief History of Type | 19 |
Readability and Legibility 31 33 | 31 |
Copyright | |
24 other sections not shown
Other editions - View all
The Non-designer's Type Book: Insights and Techniques for Creating ... Robin Williams No preview available - 2005 |
Common terms and phrases
Adobe PageMaker Adobe Type Manager Aldus alignment amount Antique Olive apostrophe baseline shift body copy body text bump captions Center Alley Chapter choose color column Condensed create dash dialog box dingbats discretionary hyphen display type drop caps edge Eurostile expert sets extra space eyes flush left Garamond graphic hard space headlines hyphenated words indent initial caps Italic Swash kerning pairs leading value legibility letter spacing letterforms ligatures line breaks line length linespace look lowercase letters Minion multiple master multiple master font Notice numbers oldstyle figures Option Shift ornaments paragraph parentheses phrase picas Picture fonts prime marks pull quotes punctuation QuarkXPress quotation marks sans serif script Semibold serif faces serif typefaces Slab serif small caps special characters strokes style sheet swash characters thin true-drawn TYPE BOOK Type Manager Deluxe typewriter typographic visual weight William Saroyan word spacing x-height