Public Relations: The Profession and the Practice
Brown & Benchmark Publishers, 1997 - Business & Economics - 508 pages
The practice of public relations requires a solid background in principles and theory, a thorough comprehension of research and planning, effective use of communication tools, and a broad understanding of the major stakeholders or publics that concern your organization. Authors Otis Baskin, Craig Aronoff, and Dan Lattimore are public relations experts - with years of scholarly training and professional experience to hone their skills. In Public Relations: The Profession and the Practice, they'll help you develop your skills as a public relations practitioner. The principles and skills learned from this text will prove invaluable now and years down the road.
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What is Public Relations?
The History of Public Relations
The 1930s to the Present
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