8 pages matching lettering in this book
Results 1-3 of 8
What people are saying - Write a review
We haven't found any reviews in the usual places.
advertising medium Agents American appear artist auto-engravers background Barnett Freedman black and white blocks blue and green bright colours Britain British Cadburys Cheskin Chromatic Circle colour advertising colour associations colour blindness colour constancy colour in advertising colour preferences colour printing colour schemes colours and black complementary colour contrast countries creative Deberny & Peignot display dominating effect of colour example fact factor four-colour FSIA full colour Glasgow Daily grey Guerlain half-tone illustrated important inches increase industry inks interesting kind legibility lettering letterpress letterpress printing light London Transport manufacturers Milner Gray newspapers orange pack package design paint pale photograph picture planes of recession popular poster advertising poster design press advertisement principle of domination process engraving pure hues Rainer Schmidt reactions to colour reproduction second colour self-service stores shades silk-screen technical advertising technical journals thing tints tion value of colour visibility wavelengths widely yellow