Colour in Advertising |
Common terms and phrases
advertising medium Agents American appear artist auto-engravers background Barnett Freedman black and white blocks bright colours Britain British Cadburys Cheskin Chromatic Circle colour advertising colour associations colour blindness colour constancy colour in advertising colour preferences colour printing colour schemes colours and black complementary colour contrast countries creative Deberny & Peignot display effect of colour example fact factor four-colour FSIA full colour grey Guerlain half-tone HARTLEYS ILFORD illustrated important inches increase industry inks interesting kind legibility lettering letterpress letterpress printing London Transport LUCIEN LELONG magazines manufacturers Milner Gray newspapers orange pack package design paint pale photograph planes of recession popular poster advertising poster design press advertisement principle of domination process engraving pure hues Rainer Schmidt reactions to colour reproduction second colour self-service stores shades silk-screen street technical advertising technical journals thing tints tion value of colour visibility wavelengths widely yellow