Management Communication: Principles and PracticePresents a text and casebook that covers the principles of effective writing and speaking. This work features eighteen end-of-chapter case studies that were developed at Harvard Business School. The cases put the reader in the role of decision maker and communicator in actual business situations. |
Contents
Foundations of Management Communication | 3 |
Setting Goals | 16 |
Audience Analysis | 37 |
Copyright | |
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achieve action advertising agency argument asked aspartame audience members audience's audit boat Brown&Smith-US business communication campaign CHAPTER coal colleagues company's corporate cost Cuttyhunk decision Derry develop discussion E-mail Effective Communication El Paso County emissions employees example executives EXHIBIT feedback Froot Loops G. D. Searle goals Gunerson Hammermill Hamstead Harvard Business School Hayestown hydrogen sulfide important industry issue Lotus Notes major McGregor meeting memo ment Miller million nouns NutraSweet operating company organization Oxford Energy partners Paso percent performance person Planned Parenthood plant position Principles of Effective problem proposal received require response senior sentence Sesser situation Southmont staff steel strategy structure subordinates successful sulfur dioxide sure Susan Susan Sullivan Timken Company tion Unifone union United Vanrex verb workers WorldNet writing