Business research methods
Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
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PA R T I 2 Addressing Management Problems with
KEY TERMS 24 Driving for Safe Proﬁts 38
Company Database StripMining
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altemative ANOVA answer asked behavior beneﬁts causal Chapter charts classiﬁcation club cluster sampling coefﬁcient CompleteCare concem concepts conﬁdence conﬁdentiality conjoint analysis correlation data analysis data collection data mining database decision deﬁned dependent variable develop difﬁcult employees error estimate ethical evaluation example Exhibit experimental exploratory Exploratory Data Analysis factors ﬁeld ﬁle ﬁnd ﬁndings ﬁrm ﬁrst ﬁve focus groups govemment inﬂuence intemal interview investigative questions Jason management dilemma management question measurement questions method MindWriter Myra nominal data nonprobability sampling null hypothesis objectives observation ofﬁce pattems percent population predict problem procedures proﬁts proposal questionnaire random reﬂect regression relationship research design research question respondent sample scale scientiﬁc scores selected signiﬁcance simple random sample sources speciﬁc sponsor SPSS standard deviation statistical survey techniques telephone tion validity variance