Business Research Methods

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Irwin/McGraw-Hill, 2001 - Business - 798 pages
This text offers coverage of the fundamentals of research concepts and practical applications.

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Contents

The ManagerResearcher Relationship
19
CASES
26
Addressing Management Problems with
28
Copyright

44 other sections not shown

Common terms and phrases

analysis answer approach asked attitudes behavior bias bibliographic databases business research causal Chapter CityBus cluster cluster sampling coding complete CompleteCare concepts conduct construct control group cost data collection data mining data warehouse database decision defined dependent variable develop discussed employees error estimate ethical evaluation example Exhibit experiment experimental exploratory factors focus group hypothesis instrument internal internal validity Internet investigative questions Jason KNSD Likert scale management dilemma management question measurement questions ment method MindWriter Myra nominal data nonprobability sampling objective observation operational definitions percent population pretest probability sampling problem procedures questionnaire random reference relationship research design research process research question respondent scale scores selected self-administered simple random sample sources specific sponsor standard statistical strategy stratified sampling subjects techniques tion topic types validity variables

Bibliographic information

TitleBusiness Research Methods
Irwin/McGraw-Hill series in operations and decision sciences
Irwin/McGraw-Hill series
McGraw-Hill international editions: Statistics & probability series
AuthorsDonald R. Cooper, Pamela S. Schindler
Edition7, illustrated
PublisherIrwin/McGraw-Hill, 2001
Original fromCornell University
DigitizedAug 9, 2011
ISBN0072407417, 9780072407419
Length798 pages
  
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