But Will the Planet Notice?: How Smart Economics Can Save the World

Gernot Wagner

Farrar, Straus and Giroux, Sep 27, 2011 - Business & Economics - 272 pages

You are one of seven billion people on Earth. Whatever you or I do personally—eat tofu in a Hummer or hamburgers in a Prius—the planet doesn't notice. In our confrontation with climate change, species preservation, and a planet going off the cliff, it is what several billion people do that makes a difference. The solution? It isn't science, politics, or activism. It's smarter economics.

The hope of mankind, and indeed of every living thing on the planet, is now in the hands of the dismal science. Fortunately, we've been there before. Economists helped crack the acid rain problem in the 1990's (admittedly with a strong assist from a phalanx of lawyers and activists). Economists have helped get lead out of our gas, and they can explain why lobsters haven't disappeared off the coast of New England but tuna is on the verge of extinction. More disquietingly, they can take the lessons of the financial crisis and model with greater accuracy than anyone else the likelihood of environmental catastrophe, and they can help save us from global warming, if only we let them.

What people are saying

BUT WILL THE PLANET NOTICE?: How Smart Economics Can Save the World

User Review  - Kirkus

Let economists rule and the earth be spared.Environmental economist and debut author Wagner points out that no degree of personal environmental awareness will avert the global-warming chaos humanity ...

Contents

• DOING GOOD: 3
• CUE THE ECONOMISTS: 15
• DOING NOTHING: 46
• ALLORNOTHING CONSERVATION: 59
• FEWER FISH MORE DOUGH: 79
• CURIOUS COMPANY KEPT: 102
• MIND VERSUS MATTER: 125
• CARS AND PLANES: 151
• BRIGHT IDEA: 174
• A BILLION POLLUTERS: 184
• MARKET MORALS: 205
• FINE PRINT: 217
• THANK: 243
• INDEX: 247
• 46: 248
• 125: 249
• 174: 250
• 184: 252
• 205: 256

About the author

Gernot Wagner is an economist at the Environmental Defense Fund. He teaches at Columbia and graduated from both Harvard and Stanford. He doesn't eat meat, doesn't drive, and knows full well the futility of his personal choices.

Bibliographic information

• Title: But Will the Planet Notice?: How Smart Economics Can Save the World
• Author: Gernot Wagner
• Publisher: Farrar, Straus and Giroux, 2011
• ISBN: 1429969156, 9781429969154
• Length: 272 pages
• Subjects: Business & Economics / Environmental Economics; Nature / Environmental Conservation & Protection