Design Literacy: Understanding Graphic Design
This update to the first book to provide explicit case histories of the successful marriage of form and content in graphic design explores more than 125 classic and contemporary works-30 of them brand new-explaining why they are aesthetically significant and how they function as good design. These thought pieces offer a vast taste of the aesthetic, political, historical, and personal issues that move today's global design community and fans.
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abstract advertising aesthetic album Alvin Lustig American art director artists Bacon Bald Soprano Bauhaus became blackletter book design book jackets brand called campaign cartoon Chermayeff Chwast classic color comic strip commercial conceptual contemporary conventional covers created critical culture decorative developed Disney Dwiggins early editor Edward Sorel Emigre essays fashion film futurist Garretto German Glaser Gothic graphic design Grapus heroic Hofmann icon ideas illustration imagery industry influenced inspired issue Jugendstil Kauffer late layout letterforms lettering Liberman Licko logo look Lustig magazine Milton Glaser modern modernist Moscoso movie Nazi original packages painting paperback parody Paul Rand Peignot photographs picture political popular poster printed published Push Pin Push Pin Studios Pussy Galore Seymour Chwast stamps Steven Heller story studio style Sutnar symbol tabloid Theater tradition type design typeface typography underground Vignelli visual wanted word wrote York Zuzana Licko