The Fanciest Dive: What Happened when the Media Empire of TIME/LIFE Leaped Without Looking Into the Age of High-tech |
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Page 12
... zine's demise , TV - Cable Week failed because the publication's marketing formula " proved unworkable . " But an “ unworka- ble " market plan was only part of the story . I know , because for much of 1983 I was part of the magazine's ...
... zine's demise , TV - Cable Week failed because the publication's marketing formula " proved unworkable . " But an “ unworka- ble " market plan was only part of the story . I know , because for much of 1983 I was part of the magazine's ...
Page 119
... zine ! " “ I know , ” said Dunn , “ we looked at monthlies back with Durrell . You can't make any money with them . " Fifty miles away in Norwalk , Connecticut , Peter Funt was having no trouble at all making money with a monthly maga- zine ...
... zine ! " “ I know , ” said Dunn , “ we looked at monthlies back with Durrell . You can't make any money with them . " Fifty miles away in Norwalk , Connecticut , Peter Funt was having no trouble at all making money with a monthly maga- zine ...
Page 210
... zine they thought was free turned out to cost money . Most just yelled . But not a Korean War veteran who many years earlier had gotten himself caught in a negative option trap set by a different publisher . Like a familiar tattoo of ...
... zine they thought was free turned out to cost money . Most just yelled . But not a Korean War veteran who many years earlier had gotten himself caught in a negative option trap set by a different publisher . Like a familiar tattoo of ...
Contents
Introduction | 11 |
A Most Boring Goddamn Résumé | 19 |
A Visit to the Sink Hole | 33 |
Copyright | |
23 other sections not shown
Common terms and phrases
already began begun boss brass Burg Burgheim cable listings cable operators cable system cable television Carter cheapos CM&D colleagues company's COO Group Copetas corporate Crutcher deal desk Dick director Dukemejian Dunn and Brauns Durrell editions editor in chief employees executives Funt Gerald Levin going Graves group vice president Grum Grunwald Harvard head heim Inc.'s editor Jeff Dunn Kelso kludge knew Labich launch Levin listings guide listings magazine looked Magazine Group magazine's managing editor market test Marsano McGoff meeting Meigher memo million monthly months move Munro Nicholas numbers percent Peter Funt plain-vanilla players presentation problem programming publication publishing Ralph Graves Richard Munro seemed Siringo staff subscribers Sunburst Sutton system-specific task force thing thirty-fourth floor thought tion turned TV Data TV Guide TV-Cable Week Video Group viewers Wall Street wanted weekly White Plains York young M.B.A.s zine Zucchi