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Codes of Conduct
Improving on Reality
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actually advertising Akha American Ansel Adams appears approach areas Arnold Newman audience basic Bill Brandt black-and-white Brett Weston British camera caption color composition contrast craft craftsmanship create creative critical cropping deliberately detail direction display Don McCullin editors Edward Weston effect Evans example experience exploration extreme fact film filter focus frame glamour grain grapher graphic Henri Cartier-Bresson Hillelson Agency Hipgnosis important influence interest involved Jerry Uelsmann Joel Sternfeld Julia Margaret Cameron kind landscape lenses light look magazines means Minor White natural negative normal Oscar Rejlander painting photograph photographer's photojournalism photojournalists picture picture-taking popular portrait possible produce record result retoucher role scene sense shooting shot shutter speed simply situation skills standard studio style subject matter taken technical techniques texture tones treatment Vietnam viewer viewpoint visual wide-angle lens William Eggleston