The Up Saga

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NIAS Press, 2005 - Business & Economics - 356 pages
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Histories of the plantations sector in Malaysia have largely focused on the rubber industry and on the rise and fall of big British-owned colonial enterprises. But since independence, the sector has entered a new phase of spectacular growth founded on the oil palm. This volume offers a radically different history of a firm which spans both eras. The fascinating story of United Plantations Berhad (UP) highlights a Scandinavian-founded firm that evolved along quite different lines from the normal models of British imperial business. Tracing the company's origins before the First World War, it describes the crisis years of economic depression and Japanese occupation then on to the years of spectacular growth which has lasted since the time of the Emergency and Merdeka right up to the present day. The success of this firm - based not just on an extraordinary combination of agricultural, engineering and marketing innovation but also on the company's engagement and commitment to its local environment - provides a glowing example of a partnership between Europeans and Asians which has benefited both sides.
 

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Contents

Introduction
1
Aage Westenholz
17
Aage Westenholz
19
Jendarata estate managers bungalow 1906
30
Commander Lennart Grut
44
Commander W L Grut
45
Jendarata estates Hindu temple 1919
76
War Survival and Revival
77
Axel Lindquist and Borge BekNielsen
169
The bullockcart system of field transport 1965
181
Catering for New Consumers
199
Realizing an Asian Vision
227
Two Tan Sris
255
Tan Sri Borge BekNielsen
256
Tan Sri Dr Johari bin Mat
272
Growing with the Country
285

Harvesting tall oil palms by ladder Ulu Bernam 1963
104
The Grut brothers Olof and Rolf
112
Wealth Creation and Strategic Choice
113
The Tenera Palm
141
Conclusion
320
The BekNielsen View
327
Index
347
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