The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign |
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Contents
Introduction i | 1 |
Erie County Ohio 1940 | 10 |
Social Differences between Republicans | 16 |
Copyright | |
7 other sections not shown
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Common terms and phrases
activation actually voted affiliation analysis arguments asked attitudes August bandwagon effect campaign propaganda candidate Catholics changes in vote Chapter characteristics Chart classified Cleveland Plain Dealer conscription constant convention conversion cross-pressures decided Demo Democratic party discussion effect Election Day Erie County expectation experience exposed exposure to political factors favored final vote decision formal media Gerald L. K. Smith important indices individual intended to vote interest level issues labor less interest magazines major mass media media of communication medium ment mentioned minds Newspaper Radio non-voters November October opinion leaders opinion leadership paign panel partisan partisanship party changers personal contacts political homogeneity political predispositions polls presidential campaign problem question reason for change reinforcement relationship relatively repeated interviewing respondents result role Sandusky social groups specific speeches third term tion Total undecided vote Democratic vote intention vote Republican voters waverers Willkie Willkie's
Bibliographic information
| Title | The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign |
| Authors | Paul Felix Lazarsfeld, Bernard Berelson, Hazel Gaudet |
| Edition | 2 |
| Publisher | Columbia University Press, 1948 |
| Original from | University of Minnesota |
| Digitized | Jan 29, 2010 |
| Length | 178 pages |
| Export Citation | BiBTeX EndNote RefMan |