Multivariate Data Analysis with Readings

Front Cover
Prentice Hall, 1995 - Business & Economics - 757 pages
Designed for the non-statistician, this applications-oriented introduction to multivariate analysis greatly reduces the amount of statistical notation and terminology used, while focusing instead on the fundamental concepts that affect the use of specific techniques. The fourth edition features an applicable six-step framework for each chapter, alongside revisited examples throughout. research design and data analysis courses taught in marketing, management and business departments.

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Contents

Some Basic Concepts of Multivariate Analysis
6
Types of Multivariate Techniques
13
Databases
27
Copyright

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