Pink Think: Becoming a Woman in Many Uneasy Lessons

Front Cover
W. W. Norton & Company, Oct 17, 2002 - Social Science - 224 pages

From board games to beauty pageants, a smart, witty, pop-culture history of the perilous path to achieving the feminine ideal.

Deluged by persuasive advertisements and meticulous (though often misguided) advice experts, women from the 1940s to the 1970s were coaxed to "think pink" when they thought of what it meant to be a woman. Attaining feminine perfection meant conforming to a mythical standard, one that would come wrapped in an adorable pink package, if those cunning marketers were to be believed. With wise humor and a savvy eye for curious, absurd, and at times wildly funny period artifacts, Lynn Peril gathers here the memorabilia of the era —from kitschy board games and lunch boxes to outdated advice books and health pamphlets—and reminds us how media messages have long endeavored to shape women's behavior and self-image, with varying degrees of success. Vividly illustrated with photographs of vintage paraphernalia, this entertaining social history revisits the nostalgic past, but only to offer a refreshing message to women who lived through those years as well as those who are coming of age now.

What people are saying - Write a review

LibraryThing Review

User Review  - kristenn - LibraryThing

This was a good book for me because I never took any sort of women's studies, sociology, etc in college. This is written at a very general public level. Think James Lileks. It's anecdotal rather than ... Read full review

Pink think: becoming a woman in many uneasy lessons

User Review  - Not Available - Book Verdict

From freshmen beanies, dress codes, and strict college rules to sex education, husband hunting, graduation, and beyond, Peril (Pink Think ), founding editor of the Internet magazine Mystery Date, has ... Read full review


Kiddie Pink
Adolescence The Magic Years of Pink
I Am Curious Pink Teen Guides to Flinging the Woo
Something Old Something New Something Borrowed
A Manly Shade of Pink A Brief Guide to the Other Side
Pink n Pretty The World of Charm and Beauty
Working Girls Pink
Pink Redux

Other editions - View all

Common terms and phrases

About the author (2002)

Lynn Peril is a secretary and the author of Pink Think, College Girls, and Swimming in the Steno Pool. She lives in Oakland, California.

Bibliographic information