Blunders in International Business

Front Cover
Wiley, Mar 6, 2006 - Business & Economics - 192 pages
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.
  • Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
  • Conserves its well-liked, concise format.
  • Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
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    I discovered the first edition of this book back in the 1970's when I started working international for Intel....I nearly wet myself with the hilarity and tragedy of the ignorance in his case studies... I am surprised that some of the companies were willing to share their worst blunders.... As Americans are not particularly renowned for their finesse and aptitude in international business, I recommend this book to every American business person. With virtually no export economy, we need to memorize these case studies....I cannot wait to read this new edition.... 

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    About the author (2006)

    David A. Ricks is Distinguished Professor of International Business at the University of Missouri, St. Louis, and Visiting Professor at Wirtschaftsuniversitat in Vienna, the Helsinki School of Economics and Business and the University of Hawaii. He has written eleven other books - including three about international business blunders which have been featured on the Today Show, in the Wall Street Journal, and in numerous other publications.

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