Tourism Marketing and Management in the Caribbean (RLE Marketing)

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Dennis J. Gayle, Jonathan N. Goodrich
Routledge, Sep 15, 2014 - Business & Economics - 298 pages

The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.

 

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Contents

List of figures
Caribbean tourism marketing management and development
The Caribbean Tourism Organization in historical perspective
Tourism in the Bahamas an appraisal
domestic economic growth
the case of Barbados
Tourism product development and marketing in St Lucia
Formulating tourism development strategy in Trinidad and Tobago
Cruise industry outlook in the Caribbean
Innovation and the future of Caribbean tourism
Heritage tourism and the myth of Caribbean paradise
Integrating tourism and agricultural development
reappraising market segmentation
US trade policy and tourism development in the Caribbean
The tourism sector and Lomé IV
Caribbean tourism in the year 2000

Tourism in socialist Cuba
Conclusion

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