News That Matters: Television and American Opinion, Updated Edition

Shanto Iyengar, Donald R. Kinder

University of Chicago Press, Oct 15, 2010 - Political Science - 216 pages

Almost twenty-five years ago, Shanto Iyengar and Donald R. Kinder first documented a series of sophisticated and innovative experiments that unobtrusively altered the order and emphasis of news stories in selected television broadcasts. Their resulting book News That Matters, now hailed as a classic by scholars of political science and public opinion alike, is here updated for the twenty-first century, with a new preface and epilogue by the authors. Backed by careful analysis of public opinion surveys, the authors show how, despite changing American politics, those issues that receive extended coverage in the national news become more important to viewers, while those that are ignored lose credibility. Moreover, those issues that are prominent in the news stream continue to loom more heavily as criteria for evaluating the president and for choosing between political candidates.

“News That Matters does matter, because it demonstrates conclusively that television newscasts powerfully affect opinion. . . . All that follows, whether it supports, modifies, or challenges their conclusions, will have to begin here.”—The Public Interest

Contents

• 1 A Primordial Power?: 1
• Experimentation and the Analysis of Televisions Power: 6
• 3 The AgendaSetting Effect: 16
• 4 Vivid Cases and Lead Stories: 34
• 5 Personal Predicaments and National Problems: 47
• 6 Victims of AgendaSetting: 54
• 7 The Priming Effect: 63
• 8 Priming and Presidential Character: 73
• 9 Priming and Presidential Responsibility: 82
• 10 Victims of Priming: 90
• 11 Electoral Consequences of Priming: 98
• 12 News That Matters: 112
• Epilogue 2010: 135
• Appendix A: 148
• Appendix B: 150
• Notes: 167
• Bibliography: 185
• Index: 197

About the author

Shanto Iyengar is the Harry and Norman Chandler Professor of Communication, professor of political science, and director of the Political Communication Lab at Stanford University. He is the author ofseveral other books. Donald R. Kinder is the Philip E. Converse Collegiate Professor in the Department of Political Science and professor of psychology and research professor in the Center for Political Studies of the Institute for Social Research at the University of Michigan, as well as the author of several additional books.

Bibliographic information

• Title: News That Matters: Television and American Opinion, Updated Edition; Chicago Studies in American Politics
• Authors: Shanto Iyengar, Donald R. Kinder
• Publisher: University of Chicago Press, 2010
• ISBN: 0226388603, 9780226388601
• Length: 216 pages
• Subjects: Language Arts & Disciplines / Journalism; Political Science / General