The Men who Advertise: An Account of Successful Advertisers; American Newspaper Rate-book, Containing Advertising Rates of Leading Newspapers; American Newspaper Directory, Containing Accurate Lists of All the Newspapers and Periodicals Published in the U.S. and Territories, and the Dominion of Canada, and British Colonies of North America

Front Cover
Rowell, 1870 - American newspapers - 872 pages
0 Reviews

What people are saying - Write a review

We haven't found any reviews in the usual places.

Common terms and phrases

Popular passages

Page 163 - One of those boys, who loved to play with his companions, observed that, by tying a string from the handle of the valve which opened this communication, to another part of the machine, the valve would open and shut without his assistance, and leave him at liberty to divert himself with his playfellows.
Page 83 - ... and swindler, and your business will gradually die out, and leave you poor. This is right. Few people can safely depend upon chance custom. You all need to have your customers return and purchase again. A man said to me, "I have tried advertising, and did not succeed; yet I have a good article.
Page 73 - It is the old story. All the winter of 1844-45 Mr. Howe worked at his machine. His conception of what he intended to produce was so clear and complete, that he was little delayed by failures, but worked on with almost as much certainty and steadiness as though he had a model before him. In April he sewed a seam by his machine. By the middle of May, 1845, he had completed his work. In July, he sewed by his machine all the seams of two suits of woollen clothes, one suit for Mr. Fisher and the other...
Page 18 - Times,' and paid for its insertion. Among the astonished readers of this ' Ledger' style of advertising were the quiet gentlemen who do business on Franklin Square. The community were astonished. ' The Harpers are waking up!'
Page 147 - But the great skill in an advertiser, is chiefly seen in the style which he makes use of. He is to mention ' the universal esteem, or general reputation,' of things that were never heard of. If he is a physician or astrologer, he must change his lodgings frequently, and (though he never saw any body in them besides his own family) give public notice of it, ' For the information of the Nobility and Gentry.
Page 18 - He was assailed in various ways. Men sneered at his writers, as well as at the method in which he made them known. He had no competition. Just then it was announced that the Harpers were to put a first-class weekly into the field. The announcement was hailed with delight by many classes. Men who had been predicting Bonner's ruin from the start were anxious to see it accomplished. He had agents in all the leading cities in the land. These held a monopoly of the 'Ledger/ The book men and newspaper...
Page 80 - My experiences had taught me the advantages of advertising. I printed whole columns in the papers, setting forth the wonders of my establishment. Old "fogies" opened their eyes in amazement at a man who could expend hundreds of dollars in announcing a show of "stuffed monkey skins" ; but these same old fogies paid their quarters, nevertheless, and when they saw the curiosities and novelties in the Museum halls, they, like all other visitors, were astonished as well as pleased, and went home and told...
Page 74 - Howe." This decision was made when nine years had elapsed since the completion of the first machine, and when eight years of the term of the first patent had expired. The patent, however, even then, was so little productive, that the inventor, embarrassed as he was, was able upon the death of his partner, Mr. Bliss, to buy his share of it. He thus became, for the first time, the sole proprietor of his patent ; and this occurred just when it was about to yield a princely revenue. From a few hundreds...
Page 73 - July, he sewed by his machine all the seams of two suits of woollen clothes, — one suit for Mr. Fisher and the other for himself, the sewing of both of which outlasted the cloth. This first of all sewing-machines, after crossing the ocean many times, and figuring as a dumb but irrefutable witness in many a court, may still be seen at Mr. Howe's office in 'Broadway, where, within these few weeks, it has sewed seams in cloth at the rate of three hundred stitches a minute.

Bibliographic information