Playing for Keeps: Michael Jordan and the World He Made

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Random House, 1999 - Biography & Autobiography - 426 pages
InPlaying for Keeps, David Halberstam takes the first full measure of Michael Jordan's epic career, one of the great American stories of our time. A narrative of astonishing power and human drama, brimming with revealing anecdotes and penetrating insights, the book chronicles the forces in Jordan's life that have shaped him into history's greatest basketball player, and the larger forces that have converged to make him the most famous living human being in the world.          FromThe Breaks of the GametoSummer of '49, David Halberstam has brought the perspective of a great historian, the inside knowledge of a dogged sportswriter, and the love of a fan to bear on some of the most mythic players and teams in the annals of American sport. With Michael Jordan and the Chicago Bulls he has given himself his greatest challenge, and produced his greatest triumph. The book is rich with Halberstam's professional signature: incisive, carefully woven human portraits of the major figures. We see the various players and teams the Bulls must overcome on their long, hard journey to six world championships, including Larry Bird and the Celtics, Isiah Thomas and the Pistons, and Magic Johnson and the Lakers. We get a rare insider's view of the dynamics between Jordan, the star, and the others who played critical roles in the championship seasons, including the shrewd, thoughtful Phil Jackson, the enigmatic Scottie Pippen, and the curiously shy Dennis Rodman. In addition, we see the bitter divisions between players and management on the Bulls, and the NBA's interior pressures and conflicts as basketball grows during Jordan's reign into a phenomenally successful big-time celebrity sport. This book is, as well, about fame in America, the forces that create it and its consequences. Among other things, we see how David Falk and Nike launched the campaign that sold Jordan to the world, abetted by a small Oregon ad agency, Wieden and Kennedy, and a struggling young Brooklyn filmmaker named Spike Lee.          The product of tireless on-the-ground reporting suffused with the wisdom and imagination of one of our greatest writers, Playing for Keeps is a book that, in defining Michael Jordan, also helps to define America in the Jordan Era.

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Contents

Paris October 1997
3
Wilmington Laney High 19791981
17
Chicago November 1997
23
Copyright

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About the author (1999)

David Halberstam was born on April 10, 1934 in New York City and later attended Harvard University. After graduating in 1955, Halberstam worked at a small daily newspaper until he attained a position at the Nashville Tennessean. Halberstam has written over 20 books including The Children, a written account of his coverage of the Civil Rights Movement; The Best and Brightest, which was a bestseller; and The Game and October, 1964, both detailing his fascination of sports. Halberstam also won a Pulitzer Prize for his reports on the Vietnam War while working for the New York Times. He was killed in a car crash on April 23, 2007 at the age of 73.

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