Management Communication: Principles and PracticeDesigned for managerial communication courses at MBA level and executive training courses, this text covers the full range of communication issues a manager is likely to face in the coming decade, such as: how to write well, how to speak well, and how to devise a successful communication strategy. There are full chapters on: electronic communication; corporate ethics; audience analysis; meeting management; giving and receiving feedback; choosing media; style and tone; intercultural communication; and business and the press. In addition, 16 end-of-chapter case studies, most of which were developed at Harvard Business School. |
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Page 32
... Steve Jobs , Chairman John Sculley Chief Executive Officer Macintosh Steve Jobs Vice President / General Manager Manufacturing Debi Coleman Director Donna Dubinsky and Apple Computer , Inc. ( B ). FIGURE A Apple organization chart ...
... Steve Jobs , Chairman John Sculley Chief Executive Officer Macintosh Steve Jobs Vice President / General Manager Manufacturing Debi Coleman Director Donna Dubinsky and Apple Computer , Inc. ( B ). FIGURE A Apple organization chart ...
Page 43
... Steve Jobs , board chair , head of the Mac Division , and the initiator and chief propo- nent of the proposed move to a JIT - type distribu- tion system . Looking back on those six months , Coleman reflected : When Steve first came to ...
... Steve Jobs , board chair , head of the Mac Division , and the initiator and chief propo- nent of the proposed move to a JIT - type distribu- tion system . Looking back on those six months , Coleman reflected : When Steve first came to ...
Page 47
... jobs at the distribution centers be cut ? I would go from these task force ... Steve is my boss , and I had to support him : we took his 20 seconds of an ... Steve Jobs . As she en- tered , she looked around and saw Jobs was cry- ing . As ...
... jobs at the distribution centers be cut ? I would go from these task force ... Steve is my boss , and I had to support him : we took his 20 seconds of an ... Steve Jobs . As she en- tered , she looked around and saw Jobs was cry- ing . As ...
Contents
INTRODUCTION | 3 |
AUDIENCE ANALYSIS | 13 |
Weymouth Steel Corporation | 19 |
Copyright | |
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