Management Communication: Principles and PracticeDesigned for managerial communication courses at MBA level and executive training courses, this text covers the full range of communication issues a manager is likely to face in the coming decade, such as: how to write well, how to speak well, and how to devise a successful communication strategy. There are full chapters on: electronic communication; corporate ethics; audience analysis; meeting management; giving and receiving feedback; choosing media; style and tone; intercultural communication; and business and the press. In addition, 16 end-of-chapter case studies, most of which were developed at Harvard Business School. |
Contents
INTRODUCTION | 3 |
AUDIENCE ANALYSIS | 13 |
Weymouth Steel Corporation | 19 |
Copyright | |
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