Management Communication: Principles and PracticeDesigned for managerial communication courses at MBA level and executive training courses, this text covers the full range of communication issues a manager is likely to face in the coming decade, such as: how to write well, how to speak well, and how to devise a successful communication strategy. There are full chapters on: electronic communication; corporate ethics; audience analysis; meeting management; giving and receiving feedback; choosing media; style and tone; intercultural communication; and business and the press. In addition, 16 end-of-chapter case studies, most of which were developed at Harvard Business School. |
Contents
INTRODUCTION | 3 |
AUDIENCE ANALYSIS | 13 |
Weymouth Steel Corporation | 19 |
Copyright | |
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12 Noon achieve action advertising agency analysis Apple Apple Computer Apple II Apple's argument asked aspartame Association audience members audit Boat boss campaign Center coal Coleman company's corporate cost Cuttyhunk decision Del Yocam Derry develop Dick distribution Donna Dubinsky Dubinsky E-mail effective emissions employees executive EXHIBIT feedback G. D. Searle goals Gunerson Hammermill Harvard Business School Harvard College Hayestown hydrogen sulfide important incinerator industry issue major manufacturing McGregor meeting memo ment million nouns NutraSweet operating company organization Outboard Oxford Energy partner Paso percent performance Planned Parenthood plant position problems proposal received response Sculley sentence Sesser situation staff steel Steve Jobs strategy structure style subordinates success sulfur dioxide task Timken Company tion United Vanrex verb Vice President workers writing Yellowtail