Management Communication: Principles and Practice
Designed for managerial communication courses at MBA level and executive training courses, this text covers the full range of communication issues a manager is likely to face in the coming decade, such as: how to write well, how to speak well, and how to devise a successful communication strategy. There are full chapters on: electronic communication; corporate ethics; audience analysis; meeting management; giving and receiving feedback; choosing media; style and tone; intercultural communication; and business and the press. In addition, 16 end-of-chapter case studies, most of which were developed at Harvard Business School.
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12 Noon achieve action advertising agency analysis Apple Apple Computer Apple's argument asked aspartame associates audience members audit Boat boss campaign Center coal Coleman company's corporate cost Cuttyhunk decision develop Dick distribution Donna Dubinsky Dubinsky E-mail effective emissions employees executive EXHIBIT feedback Froot Loops G. D. Searle goals Gunerson Hammermill Harvard Business School Harvard College Hayestown hydrogen sulfide important incinerator industry issue major manufacturing McGregor meeting memo ment million nouns NutraSweet operating company organization Outboard partner Paso percent performance Planned Parenthood plant position problems proposal received response Sculley sentence Sesser situation Southmont staff steel Steve Jobs strategy structure style subordinates success sulfur dioxide task Timken Company tion United Vanrex verb Vice President Weymouth workers writing Yellowtail